Eye tracking is a sophisticated technology designed to monitor users' eye movements and gaze points. It records the focal points of individuals' eyes, detailing where and for how long their gaze is directed. This technology yields valuable insights across various domains, enhancing user experience, gauging advertising efficacy, facilitating scientific research, and deciphering human behavior. The application of eye tracking is instrumental in comprehending the pivotal role of the eye in human communication, thereby contributing to a nuanced understanding of design, advertising, and psychology.
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